I’m Masakazu Iwabu, a lead UX designer.
With over 10 years of professional experience, I lead design projects across diverse industries: healthcare, science, insurance, mobility, fashion, and telecommunication. I always aim at solving complex problems to enhance our life.
What I do.
UX design
Service design
Digital design
Strategic design
Design education
What I’ve done.
Designit
Global strategic design firm
7 years
Lead multidisciplinary teams to design what matters, focusing on team and client facilitation, system thinking, and project management.
Colony Interactive
Digital design studio
3.5 years
Lead web design projects from concept through completion, producing corporate and branding websites and mobile applications.
People I’ve worked with.
Why me?
Resolve complex problems
I’ve worked on complex subjects in my career; regenerative medicine, osteoporosis, insurance, and the list goes on.
I start a project with understanding a new subject from scratch. And, I design a solution by simplifying complexity. Then, I apply system thinking to make the solution sustainable for maximum impact.
Complexity is my favorite problem.
Connect diverse people
I’ve led multidisciplinary teams and facilitated countless workshops over the past six years.
I connect diverse stakeholders to co-create a solution efficiently and effectively. My leadership and facilitation bring people together, lead discussion and production, and make a delivery.
I break silos.
Communicate through storytelling
I’ve applied storytelling to my work for effective communication.
My storytelling expertise empowers stakeholders to understand, empathize, and act. I communicate to keep design moving forward.
I tell a story.
Thank you
Get in touch on LinkedIn